Agent Talks: Best Practices with the #KodySoldMyHome Team
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June 10, 2020
Have you had success with a direct mail campaign? The #KodySoldMyHome Team most certainly has! Team leads, Kody Gideon and Victoria Billington, share 10 tips for making a direct mail campaign a huge success.
Identify your prospects, know who you are mailing to and when.
Frequency counts! It is better to mail to a smaller pool of people more frequently than it is to mail to a big group of people one time.
Preplan your campaign. You should know from start to finish how many pieces you’re mailing, what pieces you’ll be mailing, and why.
Brand it up! Make sure you’re consistent with your branding and make it pop.
Keep it simple. Any piece of mail should be easy to look at and should communicate your purpose.
Track your campaign. This is especially important if you have a few different campaigns going at the same time. Make sure you have a system in place to track your campaign before you even begin.
Include something worth keeping. It’s possible the people you’re mailing to may not be ready to buy or sell right now, but if you include something that is difficult to throw away (like a magnetic refrigerator calendar or a magnetic business card), they’ll be much more likely to contact you in the future.
Make it pretty. Make sure your mailers are aesthetically pleasing and support your content.
Use your face. Whatever the mailing is, make sure you have your picture on it. People like you and want to do business with you! Remind them of that.
Have a call to action! On every mailer you should include verbiage that calls a person to do something. You could urge them to text you, email you, or visit your website.